Feeds

T-Mobile walloped for 'dangerous driving' ad

Road warriors beware

Designing a Defense for Mobile Applications

T-Mobile UK has pulled an ad aimed at business users who want to stay connected on the move because it "condoned dangerous driving".

The Advertising Standards Authority (ASA) received 13 complaints from people concerned that the ad - which featured a woman driving a car with her glove box crammed full of office equipment - was "irresponsible".

Alongside the image of the woman at the wheel of a car, the accompanying blurb said: "Work where you work best. Business data solutions from T-Mobile puts your business wherever you are. BlackBerry, mobile broadband access and HotSpots mean the internet and email are always with you."

Defending the ad, T-Mobile argued that the image did not show any of the mobile gizmos being used while driving. Nor did the ad suggest that the products should be used while driving, it said.

But the ad watchdog didn't buy it, taking the line that motorists could be prosecuted if they didn't have proper control of their vehicle while driving.

"We considered that, because the woman could be seen to be driving with only one hand on the steering wheel, consumers could infer that she was engaged in another activity while driving," the ASA said. "We considered that, because motorists could be prosecuted for failing to have proper control when using a hands-free phone, the image of the woman was irresponsible and was likely to be seen to encourage dangerous practice."

T-Mobile will not be appealing the ASA's ruling. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.