Feeds

'Clear demand' for mobile TV, says O2

No escape from Celebrity Big Brother

Using blade systems to cut costs and sharpen efficiencies

Another batch of research has been produced to suggest that punters are keen to view TV programmes on the move, with O2 claiming there is a "clear consumer demand" for a service that beams digital content direct to mobile phones.

Last September, O2, Arqiva (previously known as NTL Broadcast) and Nokia began trials in Oxford to test whether there's a market for TV on the move. Those taking part in the six-month pilot were each given a Nokia 7710 smart phone to watch the 16 channels - including the BBC, ITV, Channel 4, Five, Cartoon Network and Sky News - on offer.

According to the first set of results from O2 - which is being acquired by Telefonica - eight out of ten of those taking part in the trial are "satisfied" with the service, while three-quarters say they would take-up the service within 12 months.

Among the 375 taking part in the pilot, the research found that there was a spike in demand at times when people commute to and from work, and also at lunchtime.

"The Oxford Mobile TV trial has proved there is a market for mobile broadcasting and now we're looking to make it happen with the collaboration of the whole industry," said Dr Hyacinth Nwana, managing director of Arqiva's Mobile Media Solutions.

"The trial is proving that mobile multi-channel broadcasting, including TV and Radio, is mass market, in addition to meeting consumer demand for content and choice of programmes. We have also demonstrably proven scalability, even if we have to deliver to millions of handsets simultaneously."

Last week, BT announced plans to launch a TV service for mobile-phone operators later this year following the successful completion of trials in the London area. BT Wholesale had hooked up with Virgin Mobile to beam TV programmes direct to handsets using the Digital Audio Broadcasting network, enabling about a thousand people to access TV and music content on the move.

The telco said the results from its BT Movio trial were "extremely positive" and demonstrate there is "clear consumer demand for broadcast digital TV and radio to mobile phones".

Separately, O2 has announced a deal with eBay to enable its punters to access the auction service from an i-mode-ebabled internet phone. eBay is the 126th web destination available via the i-mode service and joins other sites including Monster.com, Egg, Rightmove.co.uk, Universal and Interflora. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.