Feeds

'Clear demand' for mobile TV, says O2

No escape from Celebrity Big Brother

3 Big data security analytics techniques

Another batch of research has been produced to suggest that punters are keen to view TV programmes on the move, with O2 claiming there is a "clear consumer demand" for a service that beams digital content direct to mobile phones.

Last September, O2, Arqiva (previously known as NTL Broadcast) and Nokia began trials in Oxford to test whether there's a market for TV on the move. Those taking part in the six-month pilot were each given a Nokia 7710 smart phone to watch the 16 channels - including the BBC, ITV, Channel 4, Five, Cartoon Network and Sky News - on offer.

According to the first set of results from O2 - which is being acquired by Telefonica - eight out of ten of those taking part in the trial are "satisfied" with the service, while three-quarters say they would take-up the service within 12 months.

Among the 375 taking part in the pilot, the research found that there was a spike in demand at times when people commute to and from work, and also at lunchtime.

"The Oxford Mobile TV trial has proved there is a market for mobile broadcasting and now we're looking to make it happen with the collaboration of the whole industry," said Dr Hyacinth Nwana, managing director of Arqiva's Mobile Media Solutions.

"The trial is proving that mobile multi-channel broadcasting, including TV and Radio, is mass market, in addition to meeting consumer demand for content and choice of programmes. We have also demonstrably proven scalability, even if we have to deliver to millions of handsets simultaneously."

Last week, BT announced plans to launch a TV service for mobile-phone operators later this year following the successful completion of trials in the London area. BT Wholesale had hooked up with Virgin Mobile to beam TV programmes direct to handsets using the Digital Audio Broadcasting network, enabling about a thousand people to access TV and music content on the move.

The telco said the results from its BT Movio trial were "extremely positive" and demonstrate there is "clear consumer demand for broadcast digital TV and radio to mobile phones".

Separately, O2 has announced a deal with eBay to enable its punters to access the auction service from an i-mode-ebabled internet phone. eBay is the 126th web destination available via the i-mode service and joins other sites including Monster.com, Egg, Rightmove.co.uk, Universal and Interflora. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
Brazilian president signs internet civil rights law
Marco Civil bill enshines 'net neutrality', 'privacy' as law
DeSENSORtised: Why the 'Internet of Things' will FAIL without IPv6
What's stopping a tinyputer invasion? An IP address shortage, says Cisco
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.