Feeds

Google accused of being the next SAP

Clunky middleware empire brewing?

Choosing a cloud hosting partner with confidence

Is Google the next SAP?

That was the hardball question BusinessWeek reporter Sarah Lacy saved up for SAP's products and technology chief Shai Agassi here at the AMR Research Strategy 21 conference. The difficult query didn't faze the SAP executive. He looked deep inside, performed a gut check and busted out with –

"I don't think that is a real big threat."

The question underscores the growing desire by reporters to turn Google into something it's not. BusinessWeek is one of the leading culprits behind this trend, as the magazine has charged itself with the task of being the key portal for Web 2.0 hype. Is Google the next SAP, the next Cisco, the next Krispy Kreme or the next Superhyperglobaldatamart?

Quite frankly, the question is offensive for Google. It's rude to ask a broker of text ads if they plan to create the next middleware mass that takes months to install and teams of people to run. Google does not appear to be in the kludge-making business despite the Google Video aberration.

At some point, Google's stock will drop and some sanity will return to the market and the press. SAP is safe for now. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.