Feeds

Union woos IBM with love hearts

Militants spread love not spittle

New hybrid storage solutions

Union organisers have asked IBM employees to mock the firm with love letters in retaliation for its recent decision to freeze their pensions.

That is about as much as the union, the Communication Workers of America, can do in their defence. With just a handful of members and a mere 6,000 loosely affiliated supporters among roughly 125,000 IBM employees, it lacks the mandate to win a compromise like the one exacted at Verizon.

Nevertheless, the union is doing what it can, the latest wheeze being equivalent to a surrealist guerilla campaign: bemuse the enemy into giving concessions.

In an email to IBM employees, the CWA urged IBMers to print out and post a rather cheaply designed love heart to IBM CEO Sam Palmisano and human resources vice-president J. Randall MacDonald.

The idea, says Linda Guyer, president of the CWA branch Alliance@IBM and a Big Blue manager, is that, as IBM is heartless enough to deny its dedicated employees decent pensions, people should donate paper hearts - "like in the Wizard of Oz," she said.

A harmless, indeed heart-warming campaign, it is a far cry from the hateful confrontations of the 1970s. But what kind of effect does gentle mockery have on the sort of leather-skinned executives who run corporate America?

MacDonald, according to Guyer, went on a tour of IBM offices last week to give the good news about the revised pension arrangements to employees. Executives, old plebs and new plebs where told in separate meetings. He had bodyguards with him. ®

Website security in corporate America

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.