Feeds

Union woos IBM with love hearts

Militants spread love not spittle

Security for virtualized datacentres

Union organisers have asked IBM employees to mock the firm with love letters in retaliation for its recent decision to freeze their pensions.

That is about as much as the union, the Communication Workers of America, can do in their defence. With just a handful of members and a mere 6,000 loosely affiliated supporters among roughly 125,000 IBM employees, it lacks the mandate to win a compromise like the one exacted at Verizon.

Nevertheless, the union is doing what it can, the latest wheeze being equivalent to a surrealist guerilla campaign: bemuse the enemy into giving concessions.

In an email to IBM employees, the CWA urged IBMers to print out and post a rather cheaply designed love heart to IBM CEO Sam Palmisano and human resources vice-president J. Randall MacDonald.

The idea, says Linda Guyer, president of the CWA branch Alliance@IBM and a Big Blue manager, is that, as IBM is heartless enough to deny its dedicated employees decent pensions, people should donate paper hearts - "like in the Wizard of Oz," she said.

A harmless, indeed heart-warming campaign, it is a far cry from the hateful confrontations of the 1970s. But what kind of effect does gentle mockery have on the sort of leather-skinned executives who run corporate America?

MacDonald, according to Guyer, went on a tour of IBM offices last week to give the good news about the revised pension arrangements to employees. Executives, old plebs and new plebs where told in separate meetings. He had bodyguards with him. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.