Feeds

Union woos IBM with love hearts

Militants spread love not spittle

Intelligent flash storage arrays

Union organisers have asked IBM employees to mock the firm with love letters in retaliation for its recent decision to freeze their pensions.

That is about as much as the union, the Communication Workers of America, can do in their defence. With just a handful of members and a mere 6,000 loosely affiliated supporters among roughly 125,000 IBM employees, it lacks the mandate to win a compromise like the one exacted at Verizon.

Nevertheless, the union is doing what it can, the latest wheeze being equivalent to a surrealist guerilla campaign: bemuse the enemy into giving concessions.

In an email to IBM employees, the CWA urged IBMers to print out and post a rather cheaply designed love heart to IBM CEO Sam Palmisano and human resources vice-president J. Randall MacDonald.

The idea, says Linda Guyer, president of the CWA branch Alliance@IBM and a Big Blue manager, is that, as IBM is heartless enough to deny its dedicated employees decent pensions, people should donate paper hearts - "like in the Wizard of Oz," she said.

A harmless, indeed heart-warming campaign, it is a far cry from the hateful confrontations of the 1970s. But what kind of effect does gentle mockery have on the sort of leather-skinned executives who run corporate America?

MacDonald, according to Guyer, went on a tour of IBM offices last week to give the good news about the revised pension arrangements to employees. Executives, old plebs and new plebs where told in separate meetings. He had bodyguards with him. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.