Feeds

Cisco gets into consumer electronics

Or consumer electronics get Cisco'd

Internet Security Threat Report 2014

Cisco sees a growing percentage of its future business coming from consumer electronics. The networking giant believes increasing demand for networked devices will allow it to compete with the likes of Sony and Samsung.

In an interview with the Financial Times Charles Giancarlo, chief development officer at Cisco, said that increasing demand from customers for devices which link to the Internet gives Cisco the chance to get into a new market.

He said: "Consumer electronics companies have been able to compete on a standalone device but the dynamics of the market are changing. The Internet and new networking requirements are enough of a disruptor for us to enter a new market."

According to the paper, Cisco's relationship with "online content companies" like Google and Yahoo! will also give it in an advantage over existing device companies.

Of course, Cisco does not only sell big routers to telcos - it owns Linksys which makes wireless home routers, webcams and other accessories. In early January Cisco made an investment in Zensys - a company which makes home control devices. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.