Feeds

Nikon to end film camera production

Digital SLRs are the place to be, apparently

Intelligent flash storage arrays

35mm film has come to the end of the roll, Nikon has said. The camera maker this week revealed it is focusing its efforts solely on digital photography products.

Nikon said its traditional film-based cameras now account for less than five per cent of its UK division's sales. It claimed the shift will also better equip the company to operate in an "increasingly competitive market place".

The company will stop producing film camera bodies, along with interchangeable manual focus lenses, lenses for large format cameras and enlarging lenses, it said. However, it doesn't expect stocks of these products to run down completely until the Summer. It will also continue to offer its F6 flagship pro-oriented film camera and lenses. Sales of the manual FM10 will also continue outside Europe, the company added.

Nikon is clearly looking to the higher end of the market for growth, pointing to rising demand for digital SLR cameras not only driven by users of traditional SLRs going digital, but also other consumers upgrading from compact digital cameras.

That mirrors Olympus' recently announced shift to focus on higher-end digital SLRs as the compact market becomes more competitive not only between camera makers but also with mobile phone vendors who are already driving up the resolution of camera phones. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.