Feeds

Nikon to end film camera production

Digital SLRs are the place to be, apparently

Boost IT visibility and business value

35mm film has come to the end of the roll, Nikon has said. The camera maker this week revealed it is focusing its efforts solely on digital photography products.

Nikon said its traditional film-based cameras now account for less than five per cent of its UK division's sales. It claimed the shift will also better equip the company to operate in an "increasingly competitive market place".

The company will stop producing film camera bodies, along with interchangeable manual focus lenses, lenses for large format cameras and enlarging lenses, it said. However, it doesn't expect stocks of these products to run down completely until the Summer. It will also continue to offer its F6 flagship pro-oriented film camera and lenses. Sales of the manual FM10 will also continue outside Europe, the company added.

Nikon is clearly looking to the higher end of the market for growth, pointing to rising demand for digital SLR cameras not only driven by users of traditional SLRs going digital, but also other consumers upgrading from compact digital cameras.

That mirrors Olympus' recently announced shift to focus on higher-end digital SLRs as the compact market becomes more competitive not only between camera makers but also with mobile phone vendors who are already driving up the resolution of camera phones. ®

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.