Sky has unveiled details of a video-on-demand (VoD) service which gives punters access to sport and movies via a broadband connection

The media giant reckons "Sky by broadband" gives customers greater choice to watch stuff when and where they like.

Of course, this is only part of the picture. Later in the year Sky intends to roll-out its own broadband access product - a direct result of its £211m acquisition of EasyNet.

A spokesman for the company declined to say exactly when Sky would add net access to its portfolio of services, but confirmed it would be "later this year".

As well as broadband VoD, Sky has also unveiled a service that beams its content to mobile-phone users.

"Families' entertainment needs are changing fast and audiences increasingly expect to be able to access content whenever and wherever they want," said Sky's chief operating officer, Richard Freudenstein.

"We are giving millions of viewers the ability to download movies legally or to keep up with Sky on the move," he said. ®

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