Feeds

Dell refreshes AMD chip rumor with 'possibility' upgrade

1,356 days of gossip

Beginner's guide to SSL certificates

Why should 2006 be any different from 2005, 2004 or 2003? That's right. It's Dell using AMD chips rumor time once again.

It took less than two weeks for 2006 to be pumped full of the same rampant speculation that has followed the Dell and AMD non-relationship. As usual, Chairman Michael Dell lands at the center of the rumor spill. Dell claimed there's a "distinct possibility" that his company might use chips from AMD, during a post keynote question and answer session at last week's CES.

Dell, much more than CEO Kevin Rollins, likes to toss out these tidbits to mongrel hacks. We think this is one of the few pleasures the IT industry still offers the young billionaire.

As so often happens, a financial analyst will push Dell's rumor fluffing one step further. Enter PiperJaffray pundit Les Santiago.

"We strongly believe that Dell will start AMD-based system shipments as early as the second half of 2006," he wrote in a recent research note. "We further note that Michael Dell's recent comments noting the 'distinct possibility' of shipping AMD-based systems. Our conversations with sources further indicate that Dell's sales force is demanding Opteron-based server offerings to be able to better compete in the market."

Silly analyst. If history has taught us anything, it's that Dell sees no problem ignoring the performance, price and power consumption benefits of AMD's Opteron chip in favor of the marketing dollars that come bundled with Intel's steamy Xeon. Dell's sales staff has been asking for Opteron kit for ages but to no avail.

While Intel will trail AMD in overall performance for two to three years, it has likely done enough on the dual-core front to keep Dell loyal. Intel has a fine notebook chip lineup, a good desktop line and an adequate server chip line. That's all Dell asks. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Bitcasa bins $10-a-month Infinite storage offer
Firm cites 'low demand' plus 'abusers'
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.