Yet another surge in demand for digital cameras helped boost sales at Jessops, the high street photographic retailer revealed today.

Publishing its Christmas trading statement Jessops - which also flogs camcorders, binoculars, film and photo imaging materials - reported that like-for-like sales in the five weeks to January 1 were up 9.4 per cent on last year.

Sales of digital cameras were up 23 per cent overall, while sales of digital SLR (Single Lens Reflex) models were up a whopping 93 per cent.

"This year's growth is once again driven by an uplift in digital camera sales across all channels," said Jessops in a statement, adding that its success was down to "exclusive camera deals and competitive pricing on market leading cameras".

Elsewhere, posh department store outfit John Lewis reported that sales of electricals and home technology products in the busy Christmas period jumped a "massive" 26 per cent, while sales via the internet and call centres "were up significantly". Just before Christmas John Lewis announced it had racked up online sales of £100m.®

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