Feeds

Intel confirms 'Core' branding

'Duo', 'Solo' to promote multi-core platforms

Build a business case: developing custom apps

Intel today made public the new processor branding scheme that leaked out of the company late last year.

The launch confirms the company's plan to brand upcoming Centrino notebooks in 'Duo' and 'Solo' forms, to indicate dual- and single-core implementations of the platform. Where OEMs want to stress the CPU - for desktops and servers - there are 'Intel Core Duo' and 'Intel Core Solo' logos to suit.

The move follows last week's unveiling of a new Intel logo, made crisper and more consumer-friendly for the 21st Century. That event saw the company rid itself of the descended 'e' in its name, a staple from the firm's earliest days. It also waved farewell to the 'Intel Inside' tag-line, replaced with 'Leap Ahead'.

The 'Inside' hasn't been entirely dispensed with: it appears on the 'Intel Core...' logos.

"This evolution will allow Intel to be better recognised for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace," said Intel marketing chief Eric Kim, who joined the company from Samsung last year.

The new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers, he added. ®

New Intel logos

Build a business case: developing custom apps

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.