Feeds

Intel confirms 'Core' branding

'Duo', 'Solo' to promote multi-core platforms

Providing a secure and efficient Helpdesk

Intel today made public the new processor branding scheme that leaked out of the company late last year.

The launch confirms the company's plan to brand upcoming Centrino notebooks in 'Duo' and 'Solo' forms, to indicate dual- and single-core implementations of the platform. Where OEMs want to stress the CPU - for desktops and servers - there are 'Intel Core Duo' and 'Intel Core Solo' logos to suit.

The move follows last week's unveiling of a new Intel logo, made crisper and more consumer-friendly for the 21st Century. That event saw the company rid itself of the descended 'e' in its name, a staple from the firm's earliest days. It also waved farewell to the 'Intel Inside' tag-line, replaced with 'Leap Ahead'.

The 'Inside' hasn't been entirely dispensed with: it appears on the 'Intel Core...' logos.

"This evolution will allow Intel to be better recognised for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace," said Intel marketing chief Eric Kim, who joined the company from Samsung last year.

The new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers, he added. ®

New Intel logos

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Quit drooling, fanbois - haven't you SEEN what the iPhone 6 costs?
How keen will buyers be when exposed to the real price?
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Amazon axes hated Fire Phone price: 99 pennies but a niche? Ain't none
Forgive the double negative but seriously, no one wants this mobe
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.