Feeds

Google and AOL cement ad love

$1bn buddies

Top three mobile application threats

The widely leaked alliance between Google and American Online has been confirmed with the two companies announcing a broad partnership on Tuesday.

As leaked, Google takes a 5 per cent stake in AOL, a subsidiary of Time Warner, in exchange for a $1bn investment. In addition, Google gains access to more of AOL's content and will ensure that users of Google's instant messaging software can communicate with AIM users. The two companies also plan to collaborate on an online video service.

The deal has been billed as "a global online advertising partnership." And it doesn't get much sexier than that.

"AOL is one of Google's longest-standing partners, and we are thrilled to strengthen and expand our relationship," said Google CEO Eric Schmidt. "Today's agreement leverages technologies from both companies to connect Google users worldwide to a wealth of new content. We've also created a simple way for AOL Marketplace advertisers to buy and place search-related advertising across the AOL network."

The voice of dissident Time Warner shareholder Carl Icahn apparently did little to block the union. Icahn, who speaks for a group of investors with a 3 per cent stake in Time Warner, said the tie-up could prove disastrous "if this agreement would make it more difficult in any way or effectively preclude a merger or other type of transaction with companies such as IAC/InterActive, eBay, Yahoo!, or Microsoft etc. etc..."

Rumors have circulated saying that Microsoft was bidding hard to pair with AOL only to be bested by Google.

AOL will now be able to sell ads on Google's own web sites and sites that display Google ads. In addition, AOL receives a $300m credit from Google to purchase keyword-based spots.

AOL's content will apparently receive prime position in Google searches, but Google denies this will affect the nature of its search algorithm. Translation? Yep, it looks like Google will continue to water down its results, which already suffer from an unhealthy relationship with blog garbage.

"We look forward to working with Google to extend our successful paid-search partnership to other forms of advertising," said Don Logan, chairman of Time Warner's media and communications group. "In addition, we're excited about the potential for driving more traffic to our network of Internet properties. . . . We're confident that this partnership marks the next big step in making AOL an even more important player in online advertising."

The $1bn price for 5 per cent of AOL feels awful high. That would value the AOL business at $20bn.

Anyone else feeling bubbly? ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – on PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP and Microsoft prove it again: Big Business Doesn't Create Jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.