Feeds

'Crazy Frog' firm fined £40k

Punters misled

Security for virtualized datacentres

One of the firms behind the "Crazy Frog" ringtone service has been fined £40,000 because for misleading punters about the real cost of the service.

Service provider mBlox was also ordered to refund all 338 people who complained to premium rate services (PRS) regulator ICSTIS. They had thought that when they bought the ringtone it was a one-off payment for a single download and were unaware that they were, in fact, signing up to an expensive premium rate subscription service.

Both mBlox and Crazy Frog's content provider Jamba! attended a hearing but under ICSTIS' rules, the regulator only has jurisdiction over service providers and not content providers.

In the end the panel overseeing the hearing found that the promotions required "a lot of interpretation, application and patience from consumers" to figure out what they were signing up to.

"A great deal of thought had gone into producing the advertisements but, in contrast, little time appeared to have been spent on the terms and conditions," said the regulator in a statement.

ICSTIS Director George Kidd said: "The Hearing Panel has made clear that consumers should not be made to work to find out what any premium rate service involves or costs.

"Although the Panel found that there was no fraudulent or malicious intent behind the service, the companies concerned showed a careless disregard and unprofessional attitude to consumers in failing to be clear on the exact nature of the service."

In a statement mBlox has said it "fully accepts ICSTIS' adjudication on the appropriateness of the Crazy Frog promotion" but believes the rules that govern the premium rate industry should change and is considering requesting a judicial review of the interpretation of the ICSTIS code "that has held mBlox responsible for the action of a third party such as Jamba!". ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.