Feeds

'Crazy Frog' firm fined £40k

Punters misled

Intelligent flash storage arrays

One of the firms behind the "Crazy Frog" ringtone service has been fined £40,000 because for misleading punters about the real cost of the service.

Service provider mBlox was also ordered to refund all 338 people who complained to premium rate services (PRS) regulator ICSTIS. They had thought that when they bought the ringtone it was a one-off payment for a single download and were unaware that they were, in fact, signing up to an expensive premium rate subscription service.

Both mBlox and Crazy Frog's content provider Jamba! attended a hearing but under ICSTIS' rules, the regulator only has jurisdiction over service providers and not content providers.

In the end the panel overseeing the hearing found that the promotions required "a lot of interpretation, application and patience from consumers" to figure out what they were signing up to.

"A great deal of thought had gone into producing the advertisements but, in contrast, little time appeared to have been spent on the terms and conditions," said the regulator in a statement.

ICSTIS Director George Kidd said: "The Hearing Panel has made clear that consumers should not be made to work to find out what any premium rate service involves or costs.

"Although the Panel found that there was no fraudulent or malicious intent behind the service, the companies concerned showed a careless disregard and unprofessional attitude to consumers in failing to be clear on the exact nature of the service."

In a statement mBlox has said it "fully accepts ICSTIS' adjudication on the appropriateness of the Crazy Frog promotion" but believes the rules that govern the premium rate industry should change and is considering requesting a judicial review of the interpretation of the ICSTIS code "that has held mBlox responsible for the action of a third party such as Jamba!". ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.