Feeds

UK e-tailers 'to lose £1bn over Christmas'

Careless. Very careless

Build a business case: developing custom apps

Poor communication is costing British online retailers up to £1bn in Christmas sales this year.

Research from the Voice Commerce Group (VCG) has found that although internet shopping is experiencing unprecedented growth in 2005, retailers face losing approximately 20 per cent of their potential sales this holiday season.

Ecommerce experts the Interactive Media in Retail Group (IMRG) have estimated that online sales in the run-up to Christmas will be worth some £5bn.

But the VCG study shows that more than half of all potential transactions that are not followed through are being abandoned because customers feel they lack enough information to finish the sale.

With 24 million British shoppers turning to online shops this Christmas, retailers stand to lose £42 per potential customer, the report claimed.

"Many abandoned transactions could be saved by including a simple 'click to call' link on retail websites," said Nick Ogden, president of the VCG.

Ogden said that by providing consumers with the option of talking to a sales assistant could give them more confidence and help shop owners fulfil more potential transactions. ®

Copyright © 2005, Startups.co.uk

Build a business case: developing custom apps

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?