MTV gets the Urge to download music
Service to debut next year
MTV Networks is to launch a digital music service next year.
Dubbed Urge, it will provide some 2m songs - par for the course, these days - and use Microsoft's Windows Media Audio format and DRM technology. There'll be exclusive content, too - again, just as you'd expect from anyone attempting to be a major-league player.
Urge will be promoted by MTV Networks' stations: MTV, VH1 and CMT. MTV said more beans will be spilled at the Consumer Electronics Show, due to be held in Las Vegas next month. ®