MTV gets the Urge to download music • The Register

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MTV gets the Urge to download music

Service to debut next year

By Tony Smith • Get more from this author

Posted in Financial News, 13th December 2005 16:27 GMT

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MTV Networks is to launch a digital music service next year.

Dubbed Urge, it will provide some 2m songs - par for the course, these days - and use Microsoft's Windows Media Audio format and DRM technology. There'll be exclusive content, too - again, just as you'd expect from anyone attempting to be a major-league player.

Urge will be promoted by MTV Networks' stations: MTV, VH1 and CMT. MTV said more beans will be spilled at the Consumer Electronics Show, due to be held in Las Vegas next month. ®

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