BT to spend £££s plugging VoIP

Simplifies branding

By Tim Richardson • Get more from this author

Posted in VoIP, 9th December 2005 13:42 GMT

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BT plans to spend millions plugging its broadband telephony service next year as it looks to ramp up its investment in VoIP.

The UK's dominant fixed line telco currently runs two VoIP services - BT Communicator (which enables calls to be made via a PC) and BT Broadband Talk (which enables internet calls using a standard phone).

The telco is planning to rejig both products under a single BT Broadband Talk brand which should make the telco's offering much easier for consumers to understand.

Also easier to understand will be what VoIP users are saying - because BT is planning to introduce an "enhanced voice over internet offering" which will improve the sound quality of its VoIP services.

According to BT, signing up to its VoIP service is a no-brainer. Why? Because if punters are already a broadband user, signing up to its VoIP service would be cheaper than signing up to comparable all-inclusive BT fixed-line tariffs.

Separately, BT is also planning to go large on its "BT hub", a wireless network option for homes linking PCs, lappys, IPTV and VoIP.

Yesterday BT announced it had signed up three content partners - BBC Worldwide, Paramount and Warner Music Group - for its broadband TV service which is due to be launched next autumn. ®

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