Feeds

Google makes US brand top three

Almost as good as Coke, say Americans

Providing a secure and efficient Helpdesk

Google has stormed an annual poll measuring public reputations and perceptions of the "most valuable" companies in US corporate culture.

The sprawling provider of search and Web 2.0 infrastructure services came third out of 60 household names in Harris Interactive's annual Reputation Quotation. This is the first time in its seven-year history that Google made Harris' poll.

In a tribute to the growing importance placed on search by US internet users, or possibly the growing chatter in the media and on Wall St concerning the subject of search, Google was the highest placed tech company.

Google's aspiring search rival Microsoft, meanwhile, dropped a position to seventh, swapping places with Sony. Only blue chip giants Johnson & Johnson and the Coca-Cola Company beat Google, coming first and second respectively.

Elsewhere in the top 20, 3M Company came fifth, Intel tenth, Dell fifteenth, and IBM nineteenth.

Harris asked respondents to evaluate companies in the technology, airline, oil and energy, and retail sectors. Respondents assessed companies' products and services, financial performance, workplace environment, social responsibility, vision and leadership and emotional appeal. You can view the fill results for 2005 here. ®

Beginner's guide to SSL certificates

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.