Feeds

Google makes US brand top three

Almost as good as Coke, say Americans

Secure remote control for conventional and virtual desktops

Google has stormed an annual poll measuring public reputations and perceptions of the "most valuable" companies in US corporate culture.

The sprawling provider of search and Web 2.0 infrastructure services came third out of 60 household names in Harris Interactive's annual Reputation Quotation. This is the first time in its seven-year history that Google made Harris' poll.

In a tribute to the growing importance placed on search by US internet users, or possibly the growing chatter in the media and on Wall St concerning the subject of search, Google was the highest placed tech company.

Google's aspiring search rival Microsoft, meanwhile, dropped a position to seventh, swapping places with Sony. Only blue chip giants Johnson & Johnson and the Coca-Cola Company beat Google, coming first and second respectively.

Elsewhere in the top 20, 3M Company came fifth, Intel tenth, Dell fifteenth, and IBM nineteenth.

Harris asked respondents to evaluate companies in the technology, airline, oil and energy, and retail sectors. Respondents assessed companies' products and services, financial performance, workplace environment, social responsibility, vision and leadership and emotional appeal. You can view the fill results for 2005 here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?