Feeds

Google makes US brand top three

Almost as good as Coke, say Americans

Internet Security Threat Report 2014

Google has stormed an annual poll measuring public reputations and perceptions of the "most valuable" companies in US corporate culture.

The sprawling provider of search and Web 2.0 infrastructure services came third out of 60 household names in Harris Interactive's annual Reputation Quotation. This is the first time in its seven-year history that Google made Harris' poll.

In a tribute to the growing importance placed on search by US internet users, or possibly the growing chatter in the media and on Wall St concerning the subject of search, Google was the highest placed tech company.

Google's aspiring search rival Microsoft, meanwhile, dropped a position to seventh, swapping places with Sony. Only blue chip giants Johnson & Johnson and the Coca-Cola Company beat Google, coming first and second respectively.

Elsewhere in the top 20, 3M Company came fifth, Intel tenth, Dell fifteenth, and IBM nineteenth.

Harris asked respondents to evaluate companies in the technology, airline, oil and energy, and retail sectors. Respondents assessed companies' products and services, financial performance, workplace environment, social responsibility, vision and leadership and emotional appeal. You can view the fill results for 2005 here. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.