Feeds

.eu domains are go, go, go!

Trademark owners get first dips after five years

Next gen security for virtualised datacentres

It may have taken over five years getting there, but at 10am today, the first .eu domains will go on sale - and it's going to be a landrush.

At least it will be for trademark holders, because only those holding a valid European Union trademark will be entitled to apply from now until 7 February 2006 - and only on the exact trademark they own. Applications will be checked, we are told.

The registry owner of .eu, EURid is expecting tens of thousands of requests in a very brief period as approved registrars bombard its servers in an effort to get hold of the domain their customers want.

There is no guarantee of success: a large number of trademark have mutiple legitimate owners across the EU, but only one can win the domain.

Some companies, including Pool.com, have been offering advanced domain-grabbing options - up to €10,000 for its "premium" domain service. Customers only pay if the company manages to get it for them, following a deposit of €125. But that remains a hell of a mark-up considering the domains themselves cost only €10.

Pool.com has a few years experience in picking up dropped domains and previous new domain landrushes and its CEO told us it had partnered with several hundred registars to maximise its changes. It offers no guarantee though.

For those of you without trademarks, you may be able to grab a .eu domain in February - but only for your company name, distinctive titles, unregistered trademarks and tradenames.

The rest of us will have to wait until 7 April for .eu to be opened up to the market. The big question then will be: does anyone want a .eu domain beyond companies wanting to protect their business? ®

Build a business case: developing custom apps

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?