Feeds
90%
Xbox_360_resized_SM

Microsoft Xbox 360

It's here. It's impressive

Internet Security Threat Report 2014

Review Unless you've been living in a Buddhist Temple in the mountains of Tibet for the past few months you will be well aware that the Xbox 360 has launched in the UK. Although there has been a massive amount of coverage and speculation in the technology press regarding the 360, the general marketing has been slightly subdued. OK, so you may have seen the odd advert on TV over the past couple of weeks, but there hasn't been what I'd call a major marketing push. Perhaps Microsoft is waiting for Christmas to spend the marketing dollars, or perhaps the it knows that pretty much every 360 is going to sell on launch day whether it advertises it or not.

When Microsoft launched the original Xbox at the end of 2001 I flew to New York to pick up a console, because the UK release date was several months after the US launch. Thankfully this time Microsoft hasn't made us Brits wait too long to get our hands on the goodies - a wait of a couple of weeks is bearable, and definitely doesn't warrant a trans-Atlantic crossing...

Microsoft Xbox 360

Of course, when the original Xbox appeared, the PlayStation 2 already had a very strong hold on the market, and if there's one thing that I've realised about PlayStation users, it's that they're brand loyal to the point of fanaticism - much like many Nintendo fans. This situation made it difficult for the Xbox, despite offering superior hardware specifications. OK, so it was a stripped down PC, but that doesn't change the fact that it had better graphics and audio than any of the competing products. Of course, there were many gamers who wanted to own a PlayStation2, Xbox and even a GameCube, but most casual gamers tend to have a single console, and many of them already owned a PS2.

It's clear that Microsoft isn't willing to let history repeat itself with the 360, which is why the console is launching well before Sony gets the PlayStation 3 onto the streets. In fact, the PS3 won't be hitting Japan until spring 2006, so it's not likely to make it over to the UK until this time next year, giving the 360 a full 12 months to build up a healthy user base. In some respects I feel quite sorry for the outgoing Xbox, because some of the recent titles look truly stunning, showing that the machine is far from the end of its lifecycle. But ultimately Microsoft knows that if it wants to win the next console battle it needs to hit hard, and more importantly, hit first.

So, is the 360 worth shelling out your cash for? The simple answer is yes - actually that should be YES! The 360 really is an impressive bit of kit in so many ways, but let's talk specifics.

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.