Feeds

Google or IBM to sponsor Man Utd?

Glazers lining up 'massive deal'

Combat fraud and increase customer satisfaction

Blue chip firms and mega-brands - including Google, Yahoo, IBM, Levi Strauss and Coca-Cola - are apparently lining up to take over the shirt sponsorship of Manchester United after Vodafone's decision to curtail its £9m a year shirt sponsorship deal. The Observer quotes unnamed City sources to support a theory that all are prepared to pay more than Vodafone in order to be associated with the Red Devils. Conspiracy theorists will note that Google recently established an office in Manchester.

The story about "advanced talks" between Bryan Glazer, son of sports tycoon Malcolm Glazer who controversially took over Manchester United via a debt-financed £800m bid last year, and five high profile brands presents Vodafone's walk-out in a highly favorable light. Much like talking to a bloke after his girlfriend ditched him, the Glazer family find themselves well shot of Vodafone, which (is too clingy) doesn't have a well known brand in the US. (Unlike that well-known sport of Associated Soccer-ball)

"The withdrawal of Vodafone gives Bryan the chance to show his commercial and marketing mettle," the source told The Observer. "Here is an opportunity for the Glazers to show that they can leverage the Man United brand at a time when the club's fortunes on the pitch have taken a turn for the worse."

Manchester United need to win away at Benfica next week to be sure of progressing in the highly-lucrative Champions League and there is some speculation about the future of manager Alex Ferguson. ®

3 Big data security analytics techniques

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.