Feeds

HP invites all the cool businesses to its data center club

Hang out, crank some code

Top 5 reasons to deploy VMware with Tegile

HP has once again started to push "utility computing" on its customers in the form of a new Flexible Computing Club.

Seriously.

In short, HP will let "club members" rent space in its data centers. You can have applications permanently sit on HP's systems or buy extra compute power as needed during peak periods. "The cost-per-unit pricing is ideal for customers with compute-intensive jobs that can outstrip the capacity found even in very well-equipped IT environments," HP said.

You're right in thinking that this idea doesn't seem terribly original and that notion of a "computing club" is lame at best. Most of the major vendors and plenty of start-ups have long pushed the utility computing idea in different shapes and forms. HP, for example, used to sell something called the Utility Data Center but found that customers couldn't quite swallow the concept of a magical server room.

Of late, the large server vendors have veered more toward selling certain amounts of processing power or storage at a set price. HP seems to be adopting this model with its new utility computing club. It will, however, need to execute well to make the strategy work, given the failures rivals have already experienced with the pay-to-compute model.

To its credit, HP appears to be approaching the utility club on humble terms. Unlike UDC, this isn't the end-all, be-all answer for every big business.

"The new services are designed for industries such as oil and gas, financial services and health sciences as well as independent software vendors that need to test software on large-scale infrastructures prior to release," HP said.

In addition, HP will try to make the club idea more palatable by offering services to calculate what applications can benefit from the new model and a 48-hour pilot project.

At the moment, HP has a rather feeble "flexible computing" information page here. We hope more information will appear in the future. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.