Feeds

HP invites all the cool businesses to its data center club

Hang out, crank some code

HP ProLiant Gen8: Integrated lifecycle automation

HP has once again started to push "utility computing" on its customers in the form of a new Flexible Computing Club.

Seriously.

In short, HP will let "club members" rent space in its data centers. You can have applications permanently sit on HP's systems or buy extra compute power as needed during peak periods. "The cost-per-unit pricing is ideal for customers with compute-intensive jobs that can outstrip the capacity found even in very well-equipped IT environments," HP said.

You're right in thinking that this idea doesn't seem terribly original and that notion of a "computing club" is lame at best. Most of the major vendors and plenty of start-ups have long pushed the utility computing idea in different shapes and forms. HP, for example, used to sell something called the Utility Data Center but found that customers couldn't quite swallow the concept of a magical server room.

Of late, the large server vendors have veered more toward selling certain amounts of processing power or storage at a set price. HP seems to be adopting this model with its new utility computing club. It will, however, need to execute well to make the strategy work, given the failures rivals have already experienced with the pay-to-compute model.

To its credit, HP appears to be approaching the utility club on humble terms. Unlike UDC, this isn't the end-all, be-all answer for every big business.

"The new services are designed for industries such as oil and gas, financial services and health sciences as well as independent software vendors that need to test software on large-scale infrastructures prior to release," HP said.

In addition, HP will try to make the club idea more palatable by offering services to calculate what applications can benefit from the new model and a 48-hour pilot project.

At the moment, HP has a rather feeble "flexible computing" information page here. We hope more information will appear in the future. ®

Reducing security risks from open source software

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.