Feeds

Techscape: A Wordwise veteran

Moir of a technologist or an entrepreneur

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

The Atari UK MD quickly reassured the American legend who earlier had created the Commodore 64 (the Yank equivalent of the BBC Micro) selling millions of units and according to Moir “started a revolution.” The Brit calmly pointed out, “This is Acorn. They’re not a threat. They’ll screw it up; they always do,” he said.

Moir agreed with that assessment both at the time and, certainly, today given the Acorn brand has been wiped off the face of the Earth. But he was sad to see the elegant machine go.

With a grand old pile and funds to go through a comfortable, cavalier life, why does Moir continue to work in technology?

“I’d get bored as hell if I didn’t do something,” he says, more like a recent retiree than a man in his productive prime, “Tech interests me. I’ve never worked for anyone else. I’ve never had a job.”

The “something” Moir does now is called Xara and is first and foremost a software development company. This he says, is the core business which generates the lion’s share of revenue and blasts out “mass market” software products which are diverse but also mainly graphics-oriented. “In many ways, Xara is a product-line extension of Wordwise. In fact, I think if you were to call us up we might be able to find a copy and sell it to you,” he said chuckling.

Xara fillips

A second business is the online distribution arm which markets software which allows the user to establish a web site efficiently. During the giddy dot-com days, this type of product was the Holy Grail because of the gold rush mentality to go online. So while the general software sector languishes with limp sales and no more VC exhilaration, this area is still the high-potential one for Moir. "This side of the business sits there, not a serious revenue-generator. We watch it and are ready to rebuild it if the time is right—but it’s a matter of focus.”

Moir’s current focus is on a new product called Xara Xtreme, which Xara calls “the fastest most versatile graphics software available.” Hype? Moir says not. “This general purpose graphics software competes with Corel Draw and Illustrator,” he says, while this new product is also looking forward to a head-on collision with Microsoft’s new Expression Graphic Designer software, part of Vista. Moir says it’ll issue a wake-up call to the world’s leading consumer software company. “No one competes with Microsoft and takes it lightly,” he adds ominously.

While certainly true, Microsoft will be scrutinizing another aspect of Xara Xtreme even more closely: a recent Open Source launch of Xtreme which will threaten the big, monopolistic company on a second front.

Is Moir a Linux devotee? “The evolution of the Linux desktop over the last few years has been incredible,” he gushes. All systems at Xara, he says, are dual-booting while he tends to boot up the Windows side more regularly because they develop on that dominant platform. That may change dramatically he is quick to point out.

Does he believe that over the next year or two, he’ll be booting up Linux more and more while booting up Windows less and less?

“Absolutely.”

Bill Robinson has appeared on CNN, PBS, Bloomberg and had his own segment on SKY News commenting on high-tech and marketing issues and has written columns and articles for FORTUNE Small Business, The Financial Times, Marketing Magazine (UK), Forbes.com, The Moscow Times, Cisco Systems iQ Magazine, United Airline's Hemispheres Magazine and Upside Magazine. Bill may be reached at: bill@relentlessmarketing.com

Security for virtualized datacentres

More from The Register

next story
Microsoft WINDOWS 10: Seven ATE Nine. Or Eight did really
Windows NEIN skipped, tech preview due out on Wednesday
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.