Feeds

Google tests click-to-call

Google to harness awesome power of the call centre

Boost IT visibility and business value

Google is testing a service to get advertisers and consumers talking on the phone. The system works by putting a phone icon next to some search results. Clicking on the graphic lets you enter your phone number - Google will then connect you, for free, to the advertiser.

Your phone will ring and when you pick it up you will hear it ringing at the advertiser's office. The advertiser won't get your phone number - Google keeps that encrypted. Bearing in mind how hard some companies make it to find a phone number or other contact details on their websites this might just work.

It will also benefit companies with little or no web presence - they still get to give Google their marketing money.

The announcement is also likely to annoy eBay which paid $2.6bn for Skype so its customers to talk to each other.

Google wasn't giving much more away - it released a statement admitting the tests but said "we don't have any additional information to share at this time".

There's an FAQ on Google about the service here or have a look at Greg Yardley's blog for screenshots and more info here.®

Boost IT visibility and business value

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.