Feeds

Is this the worst corporate video ever?

Donna Summer crashes headlong into media solutions outfit

Combat fraud and increase customer satisfaction

We recently noted that Queen's We are the Champions had been voted the world's most fave song of all time - ever. Reader Ciaran Dolan has just written in to express surprise, if not dismay, that Dutch "media investment management" outfit MindShare's version of the 1983 Donna Summer smash She works hard for the money did not even make it into the top ten.

The company's blurb states:

MindShare was created in 1997 and designed to be the first truly global full-service media company. We are called MindShare because of our belief in collaboration and the integration of services with our people, our clients, creative partners, research partners, media owners and all other colleagues.

We believe 'mind share' is the ultimate measure of successful communication: combining with tangible business results.

To see for yourselves just what MindShare means by "innovative media solutions", check out its truly sensational promotional video version of the aforementioned ditty right here. Suffice it to say, the song has been retitled "We work hard for your money" and contains the immortal lines:

Planning various strategies,
Buying loads of GRPs,
And it's all about...
Knowing your consumers' needs.

Every client, big or small,
Is important to us all,
Group M is the name,
Buying power is our game.

Enough. For the record, Group M appears to be the global octopus to which MindShare is ultimately connected. Now, if you'll excuse us, we are all going to the pub to drink a huge quantity of scotch and stare blankly at the wall for the next three or four hours. ®

It gets worse

Impressed by the MindShare vid? Try this, courtesy of William Morrish:

That isnt bad at all, if you want the worst EVER corporate song you need to check out the Drupa tunes

Drupa is a print and publishing conference in dusseldorf which is held every 4 years, and each year they make a classic tune

http://www.messe-duesseldorf.de/drupa/en/sp_song_2.html

Drupa '96 (Id call it Umpa Umpa with a beat) includes these lines: drupa, drupa, drupa international printing an paper fair we welcome you to dusseldorf germany to see whats new in the graphics industry

Drupa '00 (more upbeat EuroDance) Its the time, its the place its the year

These are truly awful!

Yes they are. God preserve us all.

Top three mobile application threats

More from The Register

next story
Och aye! It's the Loch Ness Monster – but only Apple fanbois can see it
Fondleslab-friendly beastie's wake spotted... OR WAS IT?
Japanese boffin EYES up big bucks with strap-on digi-glasses
AgencyGlass saddles user with creepy OLED display
Sleuths find nosy NORKS drones on the Chinternet
UAVs likely to have been made in the Middle Kingdom
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Dorian Nakamoto gets $23,000 payout over Bitcoin invention saga
Maintains he didn't create cryptocurrency, but will join community
Pirate Bay's 10 millionth upload: Colour us shocked, a SMUT FLICK
P2P badboys show online piracy is alive and humping
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.