Feeds

Boffins quantify beer goggles phenomenon

I've had sixteen pints. You're lovely

Eight steps to building an HP BladeSystem

Researchers at the University of Manchester have discovered that the legendary "beer goggles" effect, by which previously-monstrous members of the opposite sex become strangely attractive after a skinful of lager, is not just down to the sheer volume of booze consumed.

Light levels in the establishment in which the beer is being consumed, the beholder's eyesight, atmospheric smokiness and proximity to the object of desire all play a part, too.

Accordingly, the research team formulated a beer goggle scale (from 0 to 100+) to measure this sinister effect, as follows:

  • Less than one: No effect
  • 1-50: Person you would normally find unattractive appears less "visually offensive"
  • 51-100: Non-appealing person becomes suddenly attractive
  • More than 100: Someone not considered attractive looks like a super model

Nathan Efron, Professor of Clinical Optometry at the University of Manchester, told the BBC: "For example, someone with normal vision, who has consumed five pints of beer and views a person 1.5 metres away in a fairly smoky and poorly lit room, will score 55, which means they would suffer from a moderate beer goggle effect."

Well, some of us down here at El Reg are a bit challenged in the eyesight depertment, but we can confirm that sheer weight of booze quaffed in the average Vulture Central evening ensures that even the Elephant Man - viewed from 40 metres in a room filled with smoke from a burning Xbox - would prove irrestistable. We make that around 257 on the Manchester Uni beer goggles scale. ®

Boost IT visibility and business value

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.