Feeds

Idaho town becomes Secretsanta.com

Ho ho ho

The Power of One Brief: Top reasons to choose HP BladeSystem

The northern Idaho town of Santa will on 9 December become Secretsanta.com after officials voted to take sponsorship from an "online gift exchange management service", Reuters reports.

The deal was approved by the town's only official body - the water board - amid legal wrangling as to whether it had the authority to greenlight the rebranding.

The bright spark behind Santa's transformation is marketing "guru" Mark Hughes - the man who in 2000 negotiated a one-year deal by which Halfway, Oregon became Half.com, earning itself $75k and 20 computers for its schools.

Last week, Reuters notes, Clark in Texas changed its name to Dish "to promote EchoStar Communications' Dish Network" - evidence that the fashion for ditching the name in return for the greenbacks is on the up-and-up.

Accordingly, we look forward to the inevitable transformation of Essex, Connecticut (self-proclaimed as "The Best Small Town in America") into Essexgirlssuckfatones.nu - in return for a juicy injection of hot bucks, naturally. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.