Feeds

Voda logo takes early bath at Man U

Sponsorship deal ends prematurely

3 Big data security analytics techniques

The Vodafone logo will disappear from Manchester United shirts at the end of this season - May 2006 - after the two agreed to end their £9m a year sponsoship deal two years earlier than expected.

It may not mean the end of the financial love-in, though, as both parties are reportedly "keen to continue their successful relationship and are exploring an ongoing sponsorship deal". There is, however, speculation that pressure from fans on Voda to terminate the deal in protest at Malcolm Glazer's controversial buy-out of the club may have played a part.

No so, says Voda, which reckons it's looking to "build on its successful sponsorship of Manchester United in new, exciting areas". A spokesman for the Glazer family told Reuters it was "extremely comfortable" with Vodafone's decision to "change the priority of its marketing strategy".

One exciting area Voda is already exploring, albeit outside Old Trafford, is the UEFA Champions League. The company has just inked a deal to sponsor the European contest from July 2006 as "Official Partner" and "Official Mobile Network". The company will offer "video highlights and goal alerts from all Champions League matches to football fans who have its latest high-speed, third-generation (3G) mobile phones". ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.