Feeds

Voda logo takes early bath at Man U

Sponsorship deal ends prematurely

The Essential Guide to IT Transformation

The Vodafone logo will disappear from Manchester United shirts at the end of this season - May 2006 - after the two agreed to end their £9m a year sponsoship deal two years earlier than expected.

It may not mean the end of the financial love-in, though, as both parties are reportedly "keen to continue their successful relationship and are exploring an ongoing sponsorship deal". There is, however, speculation that pressure from fans on Voda to terminate the deal in protest at Malcolm Glazer's controversial buy-out of the club may have played a part.

No so, says Voda, which reckons it's looking to "build on its successful sponsorship of Manchester United in new, exciting areas". A spokesman for the Glazer family told Reuters it was "extremely comfortable" with Vodafone's decision to "change the priority of its marketing strategy".

One exciting area Voda is already exploring, albeit outside Old Trafford, is the UEFA Champions League. The company has just inked a deal to sponsor the European contest from July 2006 as "Official Partner" and "Official Mobile Network". The company will offer "video highlights and goal alerts from all Champions League matches to football fans who have its latest high-speed, third-generation (3G) mobile phones". ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.