Feeds

Search usurping email as top internet activity

Searching what, though?

Security for virtualized datacentres

Search is catching up to email as the internet's number-one activity, according to a new poll.

Forty one per cent of US adults who surfed the internet on a "typical day" in September 2005 used a search engine, up from 30 per cent in June 2004, according to the latest Pew Internet & American Life survey of consumer behavior.

Email continues its online reign, though. Fifty two per cent of Americans online sent or received email on a typical day in September 2005 - up from 45 per cent in June 2004.

The results come as IT giants and start-ups spawn in the search market, with dreams of becoming the "next Google" or the "next Yahoo!". Microsoft has set itself on a collision course with Google by trying to fuse search with advertising, while Silicon Valley start-ups rush to provide search services and engines that attract advertisers by serving niche markets.

Search doesn't have it easy, though. Internet users spent more than 24 minutes on email compared to just 3.5 minutes on search engines, according to comScore data, meaning search companies must work hard to ensure they become desireable online destinations for consumers.®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
10 Top Tips For PRs Considering Whether To Phone The Register
You'll Read These And LOL Even Though They're Serious
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.