Feeds

Intel files for 'Intel Core' trademark

Re-branding claims confirmed?

Intelligent flash storage arrays

Intel has formally applied to trademark the phrase 'Intel Core', a key component of what is believed to be its forthcoming move to re-brand its processor product lines.

The trademark registration request - serial number 78714166 - was filed on 15 September 2005, but according to the US Patents and Trademarks Office website is "not yet assigned to an examining attorney".

Intel has also filed to trademark the phrase 'Core Inside', though that may be considered too generic to be assigned trademark protection. Again, this request has yet to be put on the desk of a PTO official who will consider it.

Intel does not yet appear to have filed to protect the words 'duo' and 'solo', both believed to be how it plans to brand dual- and single-core processors from next year. However, that again may be because they are too generic to trademark in their own right, out of any context.

Pictures of Intel's new corporate and product logos recently leaked out of the company. The PTO filings certainly lend weight to claims that the images are genuine. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.