The Register® — Biting the hand that feeds IT

Feeds

Intel's secret logos revealed

Dual-core = 'Duo', apparently

Intel's new logos, kept secret until now, have slipped out onto the web.

Posted by French-language site x86-Secret, but later withdrawn at the behest of Intel's legal team, the logos were re-posted today by Taiwanese site DigiTimes.

Dual-core processors appeared to be referred to as 'Duos', so machines based on the upcoming 65nm 'Yonah' dual-core Pentium M will be branded 'Centrino Duo', while those based on the single-core version of the CPU will simply be 'Centrino'.

The logo drops the famous lowered 'e' from the 'Intel' name and wraps it with the swirl from the old 'Intel Inside' logo. The word 'inside' continues to be part of the approach, but now Intel is stressing the core type and processor brand too.

Gone is Intel's French blue, in favour of a much darker hue for Pentiums and darker still, almost black for server processors. The Celeron line has a sky-blue shade. Intel's Viiv platform remains multicoloured on a white background, and Centrino retains its 'wings', albeit with slightly darkened magenta and blue colouring. ®

intel logo screengrab
Intel's new logos, as shown by DigiTimes today (click for full-size image)

More from The Register

US boffin builds 32-way Raspberry Pi cluster
Beowulf cluster built for the price of a single PC
Nintendo throws flaming legal barrel at YouTubing fans
All your walk-through vid revenue are belong to us
Review: HP Pavilion 14 Chromebook
All roads lead to Chrome?
Borked your iDevice? Pay EVEN MORE to have it fixed by Applecare
Or scream at their hapless techies on their forums
Euro PC shipments plummet into bottomless pit of DOOOOM
11th quarter of decline, 20pc drop on last year - Gartner
 breaking news
Report: AT&T dropping Facebook phone after dismal sales
Turns out folks won't buy that for a dollar
Which petite model likes a fondle and GETTING WET? Sony's Xperia ZR
Take this new mobe swimming. Just not deep, or for long, OK?
Google adds Atari Easter Egg for Breakout's birthday
Cute game born in Jobsian heart of darkness