Feeds

Intel's secret logos revealed

Dual-core = 'Duo', apparently

Gartner critical capabilities for enterprise endpoint backup

Intel's new logos, kept secret until now, have slipped out onto the web.

Posted by French-language site x86-Secret, but later withdrawn at the behest of Intel's legal team, the logos were re-posted today by Taiwanese site DigiTimes.

Dual-core processors appeared to be referred to as 'Duos', so machines based on the upcoming 65nm 'Yonah' dual-core Pentium M will be branded 'Centrino Duo', while those based on the single-core version of the CPU will simply be 'Centrino'.

The logo drops the famous lowered 'e' from the 'Intel' name and wraps it with the swirl from the old 'Intel Inside' logo. The word 'inside' continues to be part of the approach, but now Intel is stressing the core type and processor brand too.

Gone is Intel's French blue, in favour of a much darker hue for Pentiums and darker still, almost black for server processors. The Celeron line has a sky-blue shade. Intel's Viiv platform remains multicoloured on a white background, and Centrino retains its 'wings', albeit with slightly darkened magenta and blue colouring. ®

intel logo screengrab
Intel's new logos, as shown by DigiTimes today (click for full-size image)

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.