Feeds

Pfizer takes on Viagra spam in Holland

Firm measures needed

Using blade systems to cut costs and sharpen efficiencies

Pfizer Netherlands has started a radio campaign against Viagra spam, warning consumers that 97 per cent of the pills offered are counterfeit.

Radio commercials on public broadcast radio and Sky Radio also warn purchasers that many of the illegal drugs are unapproved and may not contain the real chemical.

Pfizer is citing a report by the Dutch National Institute for Public Health and the Environment (RIVM), which says that falsifications are a risk to public health. Many of the pills are produced without adequate quality control, although the pills and the packaging can appear to be the same.

Some rogue pharmacies claim to sell "legal generic Viagra", which doesn't even exist, as Pfizer's patents are still in place. Others claim the drug meets World Health Organization (WHO) standards, although the WHO does not ensure the quality or safety of drugs.

Fifty five per cent of Dutch men say they receive Viagra spam. Of those, 85 per cent say they are annoyed by it. About 46 per cent of people that receive Viagra spam think that Pfizer sends out these solicitations, a spokesman for the firm says. "We get a lot of phone calls from people asking us why we do this."

Earlier this year Pfizer, along with Microsoft, filed 17 parallel lawsuits against two "international pharmacy spam rings" selling what they claim were generic versions of Viagra online. Pfizer said it would also take action to ban the domain names of a dozen other websites, which sport addresses like freegenericviagra.com.®

The smart choice: opportunity from uncertainty

More from The Register

next story
NEW, SINISTER web tracking tech fingerprints your computer by making it draw
Have you been on YouPorn lately, perhaps? White House website?
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
LibreSSL RNG bug fix: What's all the forking fuss about, ask devs
Blow to bit-spitter 'tis but a flesh wound, claim team
Black Hat anti-Tor talk smashed by lawyers' wrecking ball
Unmasking hidden users is too hot for Carnegie-Mellon
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
Don't look, Snowden: Security biz chases Tails with zero-day flaws alert
Exodus vows not to sell secrets of whistleblower's favorite OS
Own a Cisco modem or wireless gateway? It might be owned by someone else, too
Remote code exec in HTTP server hands kit to bad guys
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.