Feeds

Sony Ericsson's noddy phones

Keeping things SE simple

Choosing a cloud hosting partner with confidence

Certified gadget obsessives Tech Digest and Shiny Shiny scour Gizmoville for the oddest digital goodies, Bayraider keeps tabs on the best and worst of eBay and Propellerhead answers your PC queries.

Sony Ericsson J230

Sony Ericsson’s noddy phones

Well, there may have been plenty of rumours about a cut down version of the P990 smartphone, but instead Sony Ericsson chose this morning to launch a trio of new phones aimed at basic consumers. The new handsets are the company's answer to the Vodafone Simply phone which the network launched in collaboration with Sagem earlier in the year. Largely bereft of features – there’s no camera, MP3 player or email – they are designed so that even the most tech-unsavvy users can find their way around them.

Sony Ericsson's big idea, for two of the phones, the J220 and J230, is to include an option that allows the user to customise the interface to make it even simpler to use. They can either opt for the traditional multi icon interface or go for a single icon menu. This enables them to access their core features - and on these phones there aren't a great deal to chose from anyhow – with one click.

The chocolate bar style handsets also include a 128x128 pixel, 65k colour display, embedded games and a calendar and the J230 has an FM radio, but that’s all. The pair have a battery standby life of 280 hours. Even more basic is the Z300, a small clamshell with fewer features than its siblings. It doesn’t even sport the speaker phone that’s found on the other two new phones and there’s no single icon user interface option. It does however feature a 128x128 pixel, 65k colour display, embedded games and a calendar.

The Z300 will be on sale later this year with the J220 and 230 slated for early 2006.

Other top stories

Providing a secure and efficient Helpdesk

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
BT claims almost-gigabit connections over COPPER WIRE
Just need to bring the fibre box within 19m ...
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.