Feeds

DRM maker denies plans to shatter iPod users' eardrums

Sunncomm misses 250 decibel joke

Gartner critical capabilities for enterprise endpoint backup

DRM maker SunnComm has denied that it is behind a new form of technology that would paralyze iPod users downloading illegal songs with high-pitched screams pumped through their headphones.

SunnComm on Tuesday issued a statement that "published reports circulating online that state SunnComm is creating a new kind of DRM under a joint venture with a competitor named Macrovision" are "absolutely not true." The "reports" or rather report in question claimed that SunnComm and Macrovision had teamed with Apple and Microsoft to create a DRM system that would scorch the earbuds of naughty P2P users with 250 decibels of screams. Of course, 250 decibels would be quite the accomplishment since a rocket firing from a launching pad comes in at 180 decibels and a shotgun reaches just 170 decibels. You can see where this is going.

Yes, SunnComm issued a press release in response to an obvious hoax story from p2pnet.

The story said,

Apple and Microsoft have teamed up in an unusual and, until now, secret partnership.

The two firms have developed unique anti-file sharing DRM (Digital Rights Management) technologies they say represent cast-iron guarantees of copyright protection. The technologies – Apple's Fair Play earbuds and Microsoft's PowerHit – are slated for beta release in time for the Christmas rush, say sources.

From December 1, all iTunes downloads will carry a new kind of Fair Play DRM, a direct negative feedback 'watermark' recognized by Fair Play earbuds and, ultimately, by other audio devices from manufacturers who sign up for the code, which was created under a joint SunnComm and Macrovision venture.

When an iPod (or other) user wearing the new audio devices plays an iTunes track not sanctioned by Organized Music (EMI Group, Vivendi Uiversal, Warner Music), Fair Play feedback 'instructs' the buds to emit a piercing, high-pitched scream in stereo at 250 decibels.

The story is chock full of many other obvious tips that it's a fake, including Microsoft's Chairman Bill Gates plugging Apple as the company that "ignited the personal computer revolution."

Sunncomm, however, hasn't exactly built a reputation as a media-savvy, sophisticated company. Despite its failings, the DRM software maker has secured distribution deals for its MediaMax software with some large media companies, although it sees little revenue at present from the arrangements.

"At this time SunnComm is not involved, in any way, with Macrovision as it relates to development projects or other discussions with Apple Computer," SunnComm said. "Executives at MediaMax Technology Corp, the seller of MediaMax, have confirmed that they are not currently working with Macrovision in relation to the development of a new kind of DRM for Apple."

For those not keeping track, MediaMax and SunnComm are basically the same entity. So, SunnComm apparently called itself to confirm that it's not working with a major rival on ear-shattering DRM. Lovely. ®

5 things you didn’t know about cloud backup

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.