Feeds

Movie downloading? You'll have to wait

European market will trail music for some time

The essential guide to IT transformation

Arguably the iPod phenomena built on existing consumer familiarity with portable music, the equivalent of which has not existed in the movie sphere. Although portable video may yet become a mass market for television and short form content, Screen Digest remains skeptical as to this being the case for feature length movies.

The Hollywood studios are proactively encouraging digital distribution models. However, there is still a great deal vested in current and next generation DVD. There is no clear assumption that business models will be moved online soon with the same vigour that the music industry has done so (which after all has taken many years to happen). What is clear is that existing movie download services have severe usage restrictions, both in terms of portability and the ability to buy and burn downloaded movies as a DVD. Although Screen Digest believes that this will change and that digital sell-through (with burn rights or bundled with packaged media sale) of titles will be the most significant driver of the European movie download market, there are at present no signs that portability and burning will feature dominantly in short term strategies as key security issues have yet to be addressed.

There is as yet no evidence, as Rethink Research suggest, that piracy over P2P networks will "evaporate". It is irresponsible and erroneous to treat Internet piracy so lightly and dismissively. It is still a major concern which needs to be addressed by the film industry as a whole.

Broadband connectivity is growing, but there are still many technical restrictions - not least of all average download speeds. The assumption by Rethink Research that a "considerable proportion" of European Internet connections will benefit greatly from being upgraded to ADSL2+ is ill-judged - for a consumer home to be able to experience the full benefits of ADSL2+, or even VDSL, it would have to be within 1.5km of the exchange - not a realistic assumption for many consumers.

Screen Digest is the pre-eminent source of business intelligence, research, and analysis on global audiovisual media. To find out more visit www.screendigest.com

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.