Feeds

Dell embraces AMD chips for courtroom duty?

Anti-trust Athlon mystery

Gartner critical capabilities for enterprise endpoint backup

Opinion Dell has begun to offer AMD Athlon processors via its online store. But the decision has many people scratching their heads. Why would a computer maker with such a staunch Intel-only stance offer chips that can't even slot into its own products? And why would it fail to promote this change in policy if it's actually trying to sell AMD gear?

At last! Dell does AMD. But why now?

A skeptic - not us, mind you, but a skeptic - might posit the idea that Dell's lawyers have more to do with the Athlon decision than the sales staff. With AMD's anti-trust lawsuit against Intel looming, wouldn't Dell prefer to be in court saying, "We do offer AMD processors, judge." Such a gesture certainly takes some of the oomph out of AMD's hint that Dell sticks with Intel because of a sketchy, binding marketing and product discount arrangement.

How else to explain Dell's move?

The hardware maker hasn't picked the AMD chip with the most buzz - Opteron. Dell could really use that product as it has fallen behind rivals on the server performance front. Dell was last to market with a system based on dual-core chips and has seen HP, IBM and Sun Microsystems enjoy tremendous press and customer interest at its expense.

Instead, Dell is selling six, standalone Athlon processors. The chips perform well, which is nice, and could be seen as a plus for customers. Only, you can't buy a Dell system with the chips installed, and you can't upgrade existing PCs because they use Intel-only motherboards.

Dell can hardly claim its a leading component supplier for the white box makers, since most of the build-your-own crowd gets their Athlons elsewhere.

Digesting all of this, however, would be much harder for a judge than the simple premise that Dell does in fact sell products from AMD. It might not expect anyone to buy them, and it doesn't have any products that can use the chips, but it sells AMD gear.

An Intel-only shop? Not anymore, judge, not anymore. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?