Feeds

Dell embraces AMD chips for courtroom duty?

Anti-trust Athlon mystery

High performance access to file storage

Opinion Dell has begun to offer AMD Athlon processors via its online store. But the decision has many people scratching their heads. Why would a computer maker with such a staunch Intel-only stance offer chips that can't even slot into its own products? And why would it fail to promote this change in policy if it's actually trying to sell AMD gear?

At last! Dell does AMD. But why now?

A skeptic - not us, mind you, but a skeptic - might posit the idea that Dell's lawyers have more to do with the Athlon decision than the sales staff. With AMD's anti-trust lawsuit against Intel looming, wouldn't Dell prefer to be in court saying, "We do offer AMD processors, judge." Such a gesture certainly takes some of the oomph out of AMD's hint that Dell sticks with Intel because of a sketchy, binding marketing and product discount arrangement.

How else to explain Dell's move?

The hardware maker hasn't picked the AMD chip with the most buzz - Opteron. Dell could really use that product as it has fallen behind rivals on the server performance front. Dell was last to market with a system based on dual-core chips and has seen HP, IBM and Sun Microsystems enjoy tremendous press and customer interest at its expense.

Instead, Dell is selling six, standalone Athlon processors. The chips perform well, which is nice, and could be seen as a plus for customers. Only, you can't buy a Dell system with the chips installed, and you can't upgrade existing PCs because they use Intel-only motherboards.

Dell can hardly claim its a leading component supplier for the white box makers, since most of the build-your-own crowd gets their Athlons elsewhere.

Digesting all of this, however, would be much harder for a judge than the simple premise that Dell does in fact sell products from AMD. It might not expect anyone to buy them, and it doesn't have any products that can use the chips, but it sells AMD gear.

An Intel-only shop? Not anymore, judge, not anymore. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.