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Broadband management buoys Plusnet

Hogs tied

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PlusNet's tight rein on its network and its willingness to curtail the activities of broadband hogs has contributed to increased revenues at the Sheffield-based ISP.

Publishing results for the three months to September the ISP reported turnover of £8.8m - up 22.2 per cent on the same period last year.

At the same time the total number of punters stood at almost 140,000 following a "strong surge" in demand.

But this is the bit that's of interest.

"Once again gross margin strengthened between the third quarter of 2004 and the third quarter of 2005 due largely to PlusNet's efficient management of wholesale broadband network," said the ISP in a statement today.

"PlusNet exploits industry-leading network management techniques through its unique low cost operating platform known as 'Workplace' to control and optimise data traffic over the internet.

"PlusNet is able to identify, manage and sometimes exclude very heavy users who cause problems for other users by downloading large amounts of data and dominating the network. PlusNet is confident that its leading-edge products combined with an effective approach to heavy user management mean that it enjoys lower customer churn than its competitors."

So now you know. ®

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