Feeds

Mobile data too complex, too flakey - poll

Price and problem overload

Providing a secure and efficient Helpdesk

Punters are giving flaky mobile data services the cold shoulder, a survey has revealed. 64 per cent of those surveyed gave up after one or two attempts with the services, while only two per cent said they'd seek help from the carrier. Asked what would encourage them to use more mobile data, 53 per cent said lower pricing, 43 per cent cited greater ease of use, and 32 per cent better help and advice.

The survey was conducted by NOP and commissioned by mobile infrastructure software supplier Olista, and polled 1,000 adults in September.

An earlier Olista-commissioned poll found that 77 per cent of phone users have never tried any data service, and of those who had, only 12 per cent were happy with the mobile data experience.

That's grim reading for the carriers, who need to invest more in ease of use and reliability, Olista CEO Oren Glanz told us. Olista sells network diagnostic tools to the carriers.

"We've mapped hundreds of thousands of different problems with mobile data services," he said. "Some have different problems the second time they attempt to use a service." Amongst the most common problems were content not being accessible on specific handsets, and the failure of different service elements to interoperate.

Glanz also said carriers should use more predictable pricing models.

"When prices have been reduced it's not apparent that usage has increased. There's price confusion - a lot of the time you're not sure how you'll be charged. It's not like making a phone call."

Mobile data services are often an impulse decision and need to work first time, he said. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.