Feeds

Mobile data too complex, too flakey - poll

Price and problem overload

Intelligent flash storage arrays

Punters are giving flaky mobile data services the cold shoulder, a survey has revealed. 64 per cent of those surveyed gave up after one or two attempts with the services, while only two per cent said they'd seek help from the carrier. Asked what would encourage them to use more mobile data, 53 per cent said lower pricing, 43 per cent cited greater ease of use, and 32 per cent better help and advice.

The survey was conducted by NOP and commissioned by mobile infrastructure software supplier Olista, and polled 1,000 adults in September.

An earlier Olista-commissioned poll found that 77 per cent of phone users have never tried any data service, and of those who had, only 12 per cent were happy with the mobile data experience.

That's grim reading for the carriers, who need to invest more in ease of use and reliability, Olista CEO Oren Glanz told us. Olista sells network diagnostic tools to the carriers.

"We've mapped hundreds of thousands of different problems with mobile data services," he said. "Some have different problems the second time they attempt to use a service." Amongst the most common problems were content not being accessible on specific handsets, and the failure of different service elements to interoperate.

Glanz also said carriers should use more predictable pricing models.

"When prices have been reduced it's not apparent that usage has increased. There's price confusion - a lot of the time you're not sure how you'll be charged. It's not like making a phone call."

Mobile data services are often an impulse decision and need to work first time, he said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.