Feeds

Disney to target kids mobile services in Europe

Tinkerbell ringtones

The essential guide to IT transformation

Disney, which has already announced two separate MVNO (Mobile Virtual Network Operator) deals in the US (one using the Disney brand and one using its ESPN sports network brand), is widely anticipated to repeat the move in Europe, with announcements due in the next few weeks.

Leaks to the UK Times and the French Les Echos point to Disney launching a phone service for children using prepaid cards, in at least the UK and France.

Word sneaked out when Disney began recruiting people in France and it is understood to be aiming to become a leading mobile operator in Europe. Disney is known to have already been selling ringtones and other material from two mobile websites in both France and the UK at Disneymobile.fr and Disneymobile.co.uk.

In the US Disney has piggy-backed on Sprint’s network with a Disney service announced in the Summer, with a sports version yet to come. Disney has made no statements about these proposed European services at present.

Copyright © 2005, Faultline

Faultline is published by Rethink Research, a London-based publishing and consulting firm. This weekly newsletter is an assessment of the impact of the week's events in the world of digital media. Faultline is where media meets technology. Subscription details here.

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.