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Disney to target kids mobile services in Europe

Tinkerbell ringtones

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Disney, which has already announced two separate MVNO (Mobile Virtual Network Operator) deals in the US (one using the Disney brand and one using its ESPN sports network brand), is widely anticipated to repeat the move in Europe, with announcements due in the next few weeks.

Leaks to the UK Times and the French Les Echos point to Disney launching a phone service for children using prepaid cards, in at least the UK and France.

Word sneaked out when Disney began recruiting people in France and it is understood to be aiming to become a leading mobile operator in Europe. Disney is known to have already been selling ringtones and other material from two mobile websites in both France and the UK at Disneymobile.fr and Disneymobile.co.uk.

In the US Disney has piggy-backed on Sprint’s network with a Disney service announced in the Summer, with a sports version yet to come. Disney has made no statements about these proposed European services at present.

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Faultline is published by Rethink Research, a London-based publishing and consulting firm. This weekly newsletter is an assessment of the impact of the week's events in the world of digital media. Faultline is where media meets technology. Subscription details here.

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