Feeds

Opteron Madness forces Dell to market IBM servers

It has come to this

Security for virtualized datacentres

Being late to market with dual-core processors has taken a damaging toll on Dell's marketing leverage. Evidence? You bet.

During a Dell-hosted conference call this week with reporters, Kirk Skaugen, Intel's general manager of servers, started detailing new four-way systems based on Intel's Paxville MP chip. Dell needed this chip bad, as its main competitors have had access to a four-way capable Opteron chip from AMD since April.

Skaugen was so impressed by his company's new chip that he blurted out, "Paxville now has the leading four-way score on (the TPC-C benchmark)." Oops.

For one, the system Skaugen so lovingly advertised on a Dell call belongs to IBM. Yep, the IBM x366 with four of the dual-core Paxville MP edged out the HP ProLiant DL585 with four dual-core Opterons. So here's an Intel man hawking IBM's high-performing gear in front of press and analysts during a Dell marketing session. Not pretty stuff.

Mistake two comes when you realize that the IBM box in question has a shipping date of March 31, 2006, according to the TPC Council. Meanwhile, HP's Opteron-based server ships next week.

In addition, IBM spent - get this - $1.8m for the server and hardware needed to run the benchmark. We'll let that sink in for a minute. This is supposed to be the "industry-standard, commodity" market, friends. HP spent $484,000 on its test. Hardly cheap, but, er, certainly not $1.8m.

The message here seems to be, "If you want a really fast and expensive four-way server, turn to IBM because Dell's systems haven't been benchmarked yet because the company just got these dual-core things from Intel and, quite frankly, it doesn't spend that much money on things like performance tuning. Or, if you need a speedy four-way server right now, turn to HP because it actually sells one."

All around, not Dell's best sales pitch. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.