Feeds

Bulldog makes fresh start

No longer in the doghouse

High performance access to file storage

Bulldog is kicking off a new marketing campaign today in the hope it can draw a line under the unpleasantness of the last couple of months.

The Cable & Wireless-owned ISP had a rotten summer after being overwhelmed by demand for its broadband service. But its failure to provide the service expected led to hundreds of complaints, an investigation by regulator Ofcom and a public mauling on the BBC's flagship consumer affairs programme Watchdog.

Now, Bulldog wants to make a new start. From today it is running a series of TV, print and online ads to give it a fresh start and to help spruce up its image. The campaign coincides with the launch of a new entertainment portal and a 90-day offer of McAfee security software.

Said Bulldog's top dog Emanuele Angelidis: "Customers want broadband to be fast, simple, good value, easy to use and fun."

Of course, punters also want a reliable service delivered on time, that delivers what is promised and is billed correctly at the end of the month. They also want to be able to pick up the phone and chat to someone (without having to queue for ages) who can put things right if they have a problem.

And Ofcom agrees. Two weeks ago it closed its investigation into Bulldog after receiving assurances that the broadband ISP has introduced a range of measures to improve customer service.

Bulldog has also promised to compensate punters who were with the ISP back in July during the worst of its problems. And it's agreed to update Ofcom each month to ensure that the problems that dogged the service do not recur. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.