Feeds

Bulldog makes fresh start

No longer in the doghouse

Beginner's guide to SSL certificates

Bulldog is kicking off a new marketing campaign today in the hope it can draw a line under the unpleasantness of the last couple of months.

The Cable & Wireless-owned ISP had a rotten summer after being overwhelmed by demand for its broadband service. But its failure to provide the service expected led to hundreds of complaints, an investigation by regulator Ofcom and a public mauling on the BBC's flagship consumer affairs programme Watchdog.

Now, Bulldog wants to make a new start. From today it is running a series of TV, print and online ads to give it a fresh start and to help spruce up its image. The campaign coincides with the launch of a new entertainment portal and a 90-day offer of McAfee security software.

Said Bulldog's top dog Emanuele Angelidis: "Customers want broadband to be fast, simple, good value, easy to use and fun."

Of course, punters also want a reliable service delivered on time, that delivers what is promised and is billed correctly at the end of the month. They also want to be able to pick up the phone and chat to someone (without having to queue for ages) who can put things right if they have a problem.

And Ofcom agrees. Two weeks ago it closed its investigation into Bulldog after receiving assurances that the broadband ISP has introduced a range of measures to improve customer service.

Bulldog has also promised to compensate punters who were with the ISP back in July during the worst of its problems. And it's agreed to update Ofcom each month to ensure that the problems that dogged the service do not recur. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.