Feeds

Vodafone looks to Sky for mobile TV

The small screen...on an even smaller screen

Top three mobile application threats

Vodafone's 3G punters will be able to tune in to Sky TV on their mobile handsets from tomorrow following a deal between the two giant players.

Sky Mobile TV - which includes news, sport and entertainment programmes - gives Vodafone's 250,000 3G punters access to TV on the move.

The service is free until the end of January with a total of 19 mobile channels on offer including Sky One, Discovery, MTV, History Channel and Biography Channel. Some channels will be broadcast "as live" while others will be dedicated "made for mobile" channels featuring regularly updated blocks of programming.

From February, punters will have to cough up £5 a month to watch the TV service.

Said Vodafone UK marketing guru Tim Yates: "This is not a trial on a very limited number of phones or a service available on a single make of mobile, but something that all our Vodafone live! with 3G customers can experience.

"We currently have over 250,000 3G subscribers in the country and 72 per cent 3G population coverage across the UK. Mobile TV will be a mainstream service."

In September O2 enlisted the help of 400 punters in Oxford to test whether there's a market for mobile TV.

The mobile operator - which has agreed to be gobbled up by Spain's Telefonica - teamed up with Arqiva (previously known as NTL Broadcast) and Nokia to test the "UK's first trial of full multi-channel mobile TV".

On offer are 16 channels including content from the BBC, ITV, Channel 4, Five, Cartoon Network and Sky News, among others. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.