Feeds

Unspinning the government by text message

RU vtng 2dy?

Intelligent flash storage arrays

The government thinks that it can better engage with the public by sending it text messages. Oh deep joy.

We're not sure where the government is going to get everyone's mobile phone number from. A quick straw poll in the office reveals that none of us will be handing ours over voluntarily, and we suspect we are not alone in this.

But the head of PR in Whitehall, Howell James, reckons new technology, i.e. texting or corporate intranets, would be better at getting the government's message across than, oh, trying to get untarnished copy into the nasty newspapers.

The BBC explains that James has been tasked with rebuilding trust in the government, poor man, following spin related debacles too numerous to mention in detail. If we were to say "45 minutes", or "a good day to bury bad news" you'd probably know what we were talking about.

Anyway, James seems to think that more direct communication with Joe Public will help. He suggests promoting anti-drugs events to young people by texting them. Other public information could be distributed via large company's internal communication systems.

In support of his idea of direct contact, he said that research had shown 60 per cent of the population was aware of the leafleting campaign advising people how to respond to a national emergency.

James was speaking at the first hearing of the Public Administration Committee since he took up his post. ®

Remote control for virtualized desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.