Feeds

3 UK lets subscribers be video stars

Popping your backside on the copier is so last century

Choosing a cloud hosting partner with confidence

Forget all those glossy images of high-powered financiers during due diligence and making stock trades on their 3G mobiles.

Hutchison-owned operator 3 UK reckons what customers really want is to be able to download video of complete strangers making complete idiots of themselves – and to upload their own pratfalls.

See Me TV is one of a raft of new services the telco unveiled today as it said it would “form its business” around three areas. Communications, Entertainment, and Information services.

3 UK chief executive Bob Fuller said that with a couple of years experience of running a 3G phone service, it was clear that while some customers do indeed want to download stock quotes, many many more want to watch TV trailers, make video calls, and just watch people do stupid things.

Fuller pitched 3's entertainment service as both an adjunct to traditional TV services – ie trailers for broadcast shows, clips, highlights – and as a TV channel in its own right. The firm said it is looking to sign on a media agency to help it win ad contracts from potential advertisers.

And if advertisers aren’t underwriting content, customers will be paying for it themselves. Fuller and other execs repeatedly emphasized that the firm intended to charge its audience for content.

Fuller clearly wants to harvest revenue from other telco’s customer bases, saying, “Shouldn’t other networks users be able to access our world.”

On the See Me TV service punters will pay 50p for each clip they upload, and will get 1p, every time another punter downloads the clip. Once a punters’ clip(s) generate 1,000 hits, they’ll get a tenner.

No doubt 3 UK hopes that tenner will be recycled back into its coffers, via its revamped music download service, for example. Customers paying 3’s rate of £1.50 for a track downloaded to their mobile will also get a PIN allowing them to download the track to their PC, and from there to whatever device they wish.®

Secure remote control for conventional and virtual desktops

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.