Feeds

Supermicro begins 'Ask, Don't Tell' Opteron drive

Out of the closet with friends

The essential guide to IT transformation

AMD has dragged supplier Supermicro kicking and screaming out of the Opteron processor closet. The chip maker today put out a press release on Supermicro's behalf, announcing that three suppliers have picked up Supermicro's AMD-based gear.

Long an Intel-only shop, Supermicro remains shy about its Opteron ambitions. So it took AMD itself to spread the news that ASI, Ingram Micro and Tech Data will all sell Supermicro's motherboards and related server products. Supermicro covertly began shipping Opteron-based server systems in May.

ASI appeared in the AMD statement as well, touting a new line of Nspire motherboards and barebones servers. Ingram Micro and Tech Data already sell Supermicro-built gear with the Opteron chip.

Last week, AMD named Supermicro in a filing related to its anti-trust lawsuit against Intel. Supermicro and Dell were once the lone, major Intel-only shops remaining. Dell is now the only vendor to accept that fate.

Still, Supermicro doesn't do a ton to promote its Opteron gear. At the time of writing, not a single mention of Opteron or AMD appeared on Supermicro's web homepage versus many Intel mentions. In addition, Supermicro was quick to put out a press release touting its use of dual-core Intel server chips, but, as stated above, said nothing about today's supplier news. ®

Boost IT visibility and business value

More from The Register

next story
Pay to play: The hidden cost of software defined everything
Enter credit card details if you want that system you bought to actually be useful
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.