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Sms.co.uk domain sale could be a 'record breaker'

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The domain sms.co.uk is up for grabs and those behind the sale reckon it could net more than £100,000.

Sms.co.uk belongs to Manchester-based Teleport UK Limited - which trades as Satellite Media Services. But the company is in administration and is looking to flog its domain to the highest bidder.

According to David Carter, director of Hollywood Internet Ltd - one of the companies helping to flog the domain - sms.co.uk "is the biggest name ever to hit the UK resale market".

"The potential is enormous and we expect that all of the major telecoms and new media companies will be interested," he said.

Those interested in the domain need to submit their sealed bids by November 4. The sale will take place the day after.

The domain has a reserve set at "six figures" but Carter reckons it could attract bids way higher still.

Indeed, industry experts have told The Register that the reseller market is "quite healthy".

Earlier this year, for example, website.com and property.com changed hands for $750,000, while porker.com reached $155,000, according to listings compiled by DN Journal. ®

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