Feeds

UK online ad market spend sets new record

£1bn and counting

Remote control for virtualized desktops

Spending on online advertising in the UK looks set to top £1bn in the UK for the first time, fuelled by increased use of broadband.

In the first six months of the year internet advertising expenditure hit £490.8m - up 62 per cent compared to the same time last year - while for the year to June ad spend was £865m.

According to the latest study by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) this makes it "a near certainty that online will break the £1bn barrier by the end of 2005."

The growth in online ad spending has even exceeded the targets set by the IAB, leapfrogging spending on outdoor ads.

Guy Phillipson, chief exec of the IAB, said: "These results have surpassed our expectations. At the end of 2004 the IAB predicted online would overtake outdoor by mid-2006 and we've beaten this target. Now the internet looks certain to be a £1bn medium in 2005."

Analysts reckon broadband is being "a leading contributing factor of the record breaking figures" because it has fuelled internet consumption and in turn attracted a greater share of advertisers' spend". ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.