Feeds

UK online ad market spend sets new record

£1bn and counting

Website security in corporate America

Spending on online advertising in the UK looks set to top £1bn in the UK for the first time, fuelled by increased use of broadband.

In the first six months of the year internet advertising expenditure hit £490.8m - up 62 per cent compared to the same time last year - while for the year to June ad spend was £865m.

According to the latest study by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) this makes it "a near certainty that online will break the £1bn barrier by the end of 2005."

The growth in online ad spending has even exceeded the targets set by the IAB, leapfrogging spending on outdoor ads.

Guy Phillipson, chief exec of the IAB, said: "These results have surpassed our expectations. At the end of 2004 the IAB predicted online would overtake outdoor by mid-2006 and we've beaten this target. Now the internet looks certain to be a £1bn medium in 2005."

Analysts reckon broadband is being "a leading contributing factor of the record breaking figures" because it has fuelled internet consumption and in turn attracted a greater share of advertisers' spend". ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.