Feeds

UK online ad market spend sets new record

£1bn and counting

3 Big data security analytics techniques

Spending on online advertising in the UK looks set to top £1bn in the UK for the first time, fuelled by increased use of broadband.

In the first six months of the year internet advertising expenditure hit £490.8m - up 62 per cent compared to the same time last year - while for the year to June ad spend was £865m.

According to the latest study by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) this makes it "a near certainty that online will break the £1bn barrier by the end of 2005."

The growth in online ad spending has even exceeded the targets set by the IAB, leapfrogging spending on outdoor ads.

Guy Phillipson, chief exec of the IAB, said: "These results have surpassed our expectations. At the end of 2004 the IAB predicted online would overtake outdoor by mid-2006 and we've beaten this target. Now the internet looks certain to be a £1bn medium in 2005."

Analysts reckon broadband is being "a leading contributing factor of the record breaking figures" because it has fuelled internet consumption and in turn attracted a greater share of advertisers' spend". ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.