Feeds

Crazy Frog emasculates Verisign earnings

Ding ding ding ding dididing ... lower than expected outlook

Secure remote control for conventional and virtual desktops

Verisign's ill-judged adventure into ringtones took a stumble today, as the company said it would miss its Q3 earnings targets. Verisign blamed the shortfall on having to abide with regulations on mobile content in Europe: regulations it has largely provoked through its own business practices. Verisign now expects its Q3 revenue to come in at $410m, rather than the $435 to $440m range issued in previous guidance.

And the notorious Frog's to blame.

Last year Verisign snapped up ringtone provider the Jamba! Group, which this year embarked on a cynical saturation advertising campaign - at one stage buying up more than 50 per cent of prime time TV advertising in some markets - for its Crazy Frog ringtone. Jamba's Jamster didn't make clear that the youth market being targeted was unwittingly being sold a subscription service, rather than a one-off download.

The result was a predictable explosion in revenues, and an equally predictable backlash. Last week the British advertisers' self-regulator, the ASA, banished the loathsome amphibian from appearing on the nation's TV sets before 9pm.

The frog, which had already lost its penis en route to the United States, now it appears to be losing its mojo, too. ®

Boost IT visibility and business value

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.