Feeds

Hairdresser applauds text marketing service

15 quid a year, 5.5p a txt

Top 5 reasons to deploy VMware with Tegile

Txtlocal is a new service which aims to help small businesses take advantage of mobile advertising.

Small business can get a mobile number to collect customer contact numbers through. They can then send a marketing message to these people for 5.5p each.

Al Shortland, MD of TxtLocal, said: "There's really nothing comparable unless you spend £50 month on a complicated system. This is £15 a year and 5.5p a message. A small business can get the number and a keyword and start collecting numbers immediately."

Shortland said the firm already has about 30 businesses signed up and on average, promotions get a 40 per cent response.

Jim Woods, a hairdresser in Derby, said: "Since using TxtLocal there is never a quiet period in the salon. We Have 300 customers on our list. If we need to fill seats we simply send 100 messages offering a 20 per cent discount if you come to us before 6pm. The response is fantastic, sometimes too good."

Shortland said the advantage of such marketing is that you are talking to people who have expressed an interest rather than handing out leaflets in the street. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.