Feeds

Dell turns to Sun in battle against, er, Sun

Tech Force bested by Solaris

Next gen security for virtualised datacentres

There's no shortage of irony when a company as savvy as Dell spends thousands of dollars on a fancy marketing campaign only to have a partner undermine the entire message of the promotion by using a rival's gear in the ad.

Such is the case with the Dell Tech Force web promotion that has been in action for some time. Dell hired Maverick Productions to create a pair of cartoons that mock "the leviathans of Big Iron." The playful animations are knock offs of the "Team America" film and are aimed right at Unix server sellers Sun Microsystems, IBM and HP.

While Maverick Productions did its job and produced a cartoon with high production value, it failed to pay attention to a fine detail when it recruited SolutionPro as a hosting provider. Yep, you guessed it. The Dell Tech Force fight against Big Iron runs on Solaris servers from Sun. Big ads require serious horsepower; it would seem. (Thanks, A.)

Photo of Netcraft data showing site runs on Solaris

Netcraft shows more of the gory details.

One would think that over time these trivial web server gaffes would appear less frequently. However, contractors not used to the fierce, religious aspects of OS and processor wars often miss out on the underlying significance of picking the right hosting provider for the right job.

But Maverick Productions will have a hard time explaining its ignorance. The company has done extensive work for Microsoft and Dell in the past.

Sadly, the design company isn't what you would describe as marketing savvy. In the "Showcase" portion of its web site, Maverick brags about videos made for a Windows XP launch.

"It's not what great technology looks like, it's what that technology actually means to people," we're told. "Images of freedom, happiness, success danced across the video walls to wide acclaim.

"One thrilled Microsoft exec even asked how we could load the video on every computer ever sold with Windows. Guess they liked it."

Ah yes, nothing says "freedom" like a monopoly asking to put a video on every computer.

Or take its plug for a past Dell campaign.

"Dell's got a great story to tell. The CIO of Nestle is happy to share his positive Dell experiences with the world."

Happy? Come on, how happy?

"But Dell's never produced a video case study before - and just to make it interesting, Nestle backs out of the shoot the day before we're set to leave for Europe."

Oh, that happy.

Well, let's start the clock ticking to see how long it takes to get those cartoons on a Linux box. ®

Bootnote

Hardware aficionados will be amused to see the likes of Oracle and EMC included in the rally against Big Iron. And the real observant types out there will notice that EMC was actually excised from the second Tech Force commercial. Wonder why.

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Cutting cancer rates: Data, models and a happy ending?
How surgery might be making cancer prognoses worse
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?