Feeds

Punters tune in to mobile TV trial

Is there no escaping Eastenders?

The Power of One Infographic

A mobile TV trial has kicked off in Oxford to test whether there's a market for TV on the move. The experts reckon that in Europe at least, the evidence suggests that beaming TV to mobile devices can be a mass market service.

Despite the optimism, the Oxford trial will assess the technical practicalities of the service, how well it's received by punters and whether they'll be prepared to pay for TV on the go.

O2 and Arqiva (previously known as NTL Broadcast) have hooked up with Nokia to test what's been described as the "UK's first trial of full multi-channel mobile TV".

The 400 O2 punters taking part in the six-month pilot have each been given a Nokia 7710 smartphone which they can use to watch the 16 channels on offer. Channels include the BBC, ITV, Channel 4, Five, Cartoon Network and Sky News, among others.

Said O2 CTO Dave Williams: "As an emerging industry, mobile TV will require a willingness of operators, regulators, broadcasters and handset suppliers to strike new deals.

"Regulators need to licence new spectrum, which will allow global economies to exist, broadcasters and publishers will need to tackle digital rights issues and operators develop workable revenue sharing partnerships."

The service is based on DVB-H (digital video broadcasting - handheld) transmission technology and works by beaming a signal to a digital TV receiver, which is attached to Nokia's 7710 smartphone, transforming it into a portable TV. ®

The Essential Guide to IT Transformation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.