Feeds

US e-sales to rocket

Say analysts

Boost IT visibility and business value

Online sales in the US will rocket in the next five years as etailers become more adept at getting shoppers to part with their cash.

Online saleswill grow from $172bn this year to $329bn in 2010, equivalent to 13 per cent of total US retail sales, Forrester Research forecasts.

Travel will remain the largest online retail category, growing from $63bn in 2005 to $119bn in 2010. General merchandise - all retail categories excluding cars, food and drink, and travel - is expected to top $100bn for the first time in 2005.

Much of this increased revenue is down to etailers viewing ecommerce differently, say analysts. When ecommerce first started to gain momentum it was regarded as a low-cost way to flog goods.

Indeed, many shoppers still view the web as cheaper than the high street.

While this may still be true in some cases, existing retailers are discovering that using the web just as a way to flog their gear might not be all it's cracked up to be.

Instead, some retailers are taking a new approach to their web strategy to "enhance the online experience for existing consumers".

"Many [businesses] believe that they became too focused on sales," said Forrester analyst Carrie Johnson. "Now they're looking at their websites as a way to drive in-store traffic and increase their engagement with customers. This is a huge shift in philosophy as eCommerce enters a more sophisticated phase."

Forrester's conclusions are contained in this report: US eCommerce: 2005 To 2010. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.